bloomberg. >> i think what we've got to do first is try to do everything that we can to help joe biden. >> reporter: his group, mayors against illegal guns, launched their own campaign, demanding action on capitol hill. >> my 9-year-old daughter was murdered in the tucson shooting. i have one question for our political leaders. when will you find the courage to stand up to the gun lobby? >> and these ads are just the beginning of what promises to be an intense few weeks of political outreach. in anticipation of specifics from the white house, but already the rhetoric is heated and it's quite emotional, wolf. >> not every day the obama white house invites somebody from the nra to come over, participate in a meeting. >> we are told james baker will be representing the nra. he's been with the nra leadership roles off and on through the 1980s. a high-level campaign volunteer to senator mccain during his 2008 failed bid for the presidency. and the baker we are talking about, of course, is not the former secretary of state. just to clarify that. >> but it's a common name. >> that's right, wo